Communicating inclusively in emergencies
As the current bushfire crisis is unfolding, we’ve received enquiries about messages broadcast via television, print and online media. The following guide is a simple resource for people to communicate inclusively in times of emergency.
It’s particularly important to think about inclusive communication, that is, information provided with consideration for people with different needs. Effective, accessible communication is critical and can help save lives.
Given that we’re talking about broadcast and social media, we’ve focused on three key areas, hearing, language and vision.
09 January 2020
Diversity and inclusion is more than a pretty face
Is your brand genuinely on purpose?
Diversity and inclusion (now known as D&I) has come a long way as a business imperative - with many global brand leaders now appointing heads of D&I and organising regular company-wide initiatives to address the topic.
This focus is also shifting into marketing - with popular brands like Cadbury, Pepsi, Nike and Mattel announcing bold customer engagement strategies in this space.
This certainly looks like progress. But, for the social and brand impact to truly land, it’s important the shift runs deeper than just a job title, an event or a brand campaign.
18 December 2019
Vale John Losco
It is with deep sadness that we wish to acknowledge the passing of Board Member John Losco. John Losco was the longest serving member of the board of directors. He joined the board of the Australia Caption Centre in 1994 and has been a dedicated director ever since. John was an active and engaged member of the board and helped steer the organisation though its transition to Media Access Australia and then Centre for Inclusive Design. He has been a strong advocate of people with disability. He thoughtfully challenged ideas and tactfully introduced new approaches. John will be dearly missed for his foresight and more importantly his humour, generosity and wisdom.
17 December 2019
How to Find Accessible Media & Web Browsers
In this blog post from our legacy website, Media Access Australia, we explore the ways to find digital content that is accessible - and provide tips on how to make your own. We also explore how to make web browsers more accessible. Please note, these posts both appeared prior to 2017.
26 September 2019
I'm Not A Robot
CAPTCHA stands for Completely Automated Public Turing Test to tell Computers and Humans apart and it’s a way to filter out bots and fraudulent automated activity from the behaviour of real people. It's an umbrella term describing several different techniques presented to the user to determine if they are human. A CAPTCHA challenge could be a random collection of letters and numbers, text obscured with background noise, puzzle challenges or audio challenges asking the user to enter the letters and numbers heard with a lot of background static noise. All of these are termed CAPTCHA as they're asking the user to demonstrate they're human and not an automated computer program.
02 August 2019